# Unique monetization & rewards model

Snaps has a marketing wallet and rewards wallet the total emission of which equals to 53% of the total token emission.

It will take 48 months to unlock all marketing tokens. After that period, all rewards for users, content creators and referrers will be provided by selling advertising to brands. Snaps will show promo videos between users' videos. And the total revenue from ad sales for $SNP tokens will be distributed to all participants according to the [Reward Calculation](/white-paper/app-overview/reward-calculation.md).

The Snaps team has chosen the path of development through marketing, which benefits the community of the project, gives each participant the opportunity to earn rewards, and together develop Snaps, making it a top 1 Web 3 short video platform.


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